What if they're fighting the last war? Jeff Pulver points out:
Back on August 29th I posted a list of "TV Shows Only Available on the Net." The following day, Network2 was born. Today 232 shows can be found in the Network2 guide.
Exploding TV on the Net: From 80 to 230 shows in 3 Months on Network2, Jeff Pulver, The Jeff Pulver Blog, December 13, 2006
Seems like it would be better risk management for those telcos, not to mention for the public, to be dealing with what people actually want.